Built on principles
At Mozilla, we believe in a world where a healthy advertising industry and individual privacy can co-exist. We’re advancing the technology to make it happen.
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Privacy
A core tenet of the Mozilla Manifesto is that user privacy is fundamental and non-optional. Common practices in digital advertising today are problematic — putting personal data at risk and tracking people across websites without their knowledge or permission.
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Safe data practices
With strong data practices and technologies, it’s possible to target, optimize and measure ads while preserving people’s privacy. Data is a critical ingredient in driving effective advertising. Other industries, like healthcare and financial services, have evolved their data practices and embraced privacy — the advertising industry can too.
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Community + collaboration
No single company can or should be able to change the entire ecosystem. We invite collaboration with and innovation from governments, civil society, advertisers, publishers and ad tech companies to achieve these goals together.
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Advertising on the internet
Commercial involvement in the development of the internet brings many benefits; a balance between commercial profit and public benefit is critical.
The latest from Mozilla
Introducing Anonym: Raising the bar for privacy-preserving digital advertising
Google’s Protected Audience protects advertisers (and Google) more than it protects users
Firefox Android’s new privacy feature, Total Cookie Protection, stops companies from keeping tabs on users
Privacy Preserving Attribution for Advertising
The future of ads and privacy
