Lean Data Practices

Staying lean and being smart about how you collect data can build trust with your users and ultimately help grow your business.

More Trust

Your customers, investors, partners, and employees are more likely to use and refer you if they feel they can trust you with their data.

Less Risk

Every additional byte you store increases the chances – and costs – of dealing with hackers, breaches, and surveillance issues.

The Three Principles

Drive the conversation in your organization.

Lean Data works in any sector: business, civil society, government. It can be spearheaded by any department: marketing, advocacy, engineering, product, design, compliance, privacy, legal, customer support. You don’t need a technical degree or a dedicated budget. All you need is a commitment to make data decisions thoughtfully.

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