About
We are leaders in performance advertising, privacy, confidential computing, and data science.
As part of Mozilla, we’re reinventing digital advertising from the inside, making sure people are protected by default and all advertisers have a smarter way to grow.
Our Leadership Team
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Brad Smallwood
Chief Business Officer, Mozilla
Worked at Meta for 13 years as the SVP, Marketing Science. Ran Facebook’s measurement and data targeting strategy from inception (2008-2021); Yahoo Display: COO/VP, Product Namezero; Extensive relationships with ad products leaders across major platforms, CMOs, trade associations.
World-renowned expert in advertising measurement and data since 1999.
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Graham Mudd
Senior Vice President of Product
Worked at Meta for 10 years as VP, Business Product Marketing (includes ads team), SVP, Media Practice, Comscore. Led ads privacy product & market strategy, driving Zuckerberg-level strategy decisions.
Prior strategic leader of Facebook's direct response, brand, emerging markets and app advertising businesses.
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Tamara Greasby, Ph.D.
Vice President, Engineering
Previously Senior Dir. Core Algorithms Trade Desk, PM Ad Product Snap, Dir. Ads Measurement R&D Oracle Data Cloud.
Industry expert in developing and building ad effectiveness systems across platforms. Deep experience developing algorithms for ads forecasting & planning, optimization, and measurement.
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Jesse Goranson
Vice President, Customer Success
Previously Director and VP of Marketing Science at Meta. SVP at Nielsen, managing relationships with digital partners Google, Microsoft, and Facebook. SVP and CRO at Telephia, a VC-backed start-up acquired by Nielsen for $440M.
Holds a Masters in Operations Research and a Bachelors of Management Science from M.I.T.
Why we do it
Anonym was created to end the outdated trade-off between ad performance and data privacy. Built for today’s challenges and unlike anything else in the market, Anonym delivers both.
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Privacy matters
Regulations are shifting, consumers are nervous, and old tracking methods are collapsing. Advertisers who want to safely and respectfully connect with high-value customers can’t afford to fall behind.
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Trust Sells
Growing without breaking trust is every marketer’s challenge. Brands spend years earning it and can lose it in a click. Privacy-first solutions strengthen relationships instead of straining them.
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Performance drives
Advertisers demand performance, but measuring impact is harder than ever. Marketers need results they can prove—without crossing privacy lines or exposing proprietary data.
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Mission Matters
We’re backed by Mozilla, and share its mission to keep the internet safe, open, and free. We believe privacy is a right and ads fund the internet. Anonym is the infrastructure that bridges the divide.
Our Principles
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We don’t rely on promises
We’ve built a system that relies on confidential computing, encryption and anonymization that ensures personal data can’t be shared between our customers.
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We build for the future
We want to create the infrastructure that will support the future of digital advertising — one that can exist in a world that cares about people and their privacy.
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We don’t track users across sites
We use the data shared with us to help our customers understand how their ads performed and build relevant, high performing audiences.
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We actively seek feedback from outside experts
Including consumer advocates, privacy and cybersecurity experts, and lawmakers, to ensure we’re building solutions that support a sustainable and private approach to digital advertising.
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We offer our customers tools they need to succeed long term
Our products are built to help companies honor compliance laws and platform rules — not sidestep them.
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We provide full transparency and control
Our Transparency Portal lets our customers view and approve the exact code that will be used to measure and optimize their advertising campaigns. Customers can pause or stop that code from running at any time