Firefox branding

Guidelines

For all permitted uses of our trademarks, you may not:

  • alter our logos in any way
  • place a logo in such close proximity to other content that it is indistinguishable
  • make our logo the most distinctive or prominent feature on your website, printed material or other content
  • use our logos in a way that suggests any type of association or partnership with Mozilla or approval, sponsorship or endorsement by Mozilla (unless allowed via a license from us)
  • use our logos in a way that is harmful, deceptive, obscene or otherwise objectionable to the average person
  • use our logos on websites or other places containing content associated with hate speech, pornography, gambling or illegal activities
  • use our logos to, or in connection with, content that disparages us or sullies our reputation

Usage

Usage Standard

Our standard lockup. Outside of a few exceptions, this is the default, go-to, everybody’s- happy version. (In other words, when in doubt, use this.)

The logo alone. Use this only when Mozilla and Firefox are clearly visible or have been well established elsewhere on the page or in the design. (When in doubt, use the other one.)

Usage Standard Alt

Alternate lockup. Use this on posters, banners or when horizontal space is an issue. Unlike the standard horizontal lockup, do not use this with any of the channel logos or wordmarks.

Common mistakes

Think of these as the equivalent of wearing your shoes on the wrong feet: they’re still shoes, they’re basically where they’re supposed to be, but it just feels wrong.

Common Mistakes

What to look for

To avoid a faux-pas — or "faux-paw," as the case may be — please note the differences in tail and globe detail between past logos and our most recent version.

The new globe has high gloss removed, softer deeper gradients for better contrast and new higher detail continents.

The fox fur is now a softer gradient orange and has much less detail (he also has a proper shoulder).

The tail still wraps around the globe, which peeks through in some places, but there is much less detail and there are more high contrast yellow/white flames.

What To Look For

Partner co-branding

Sometimes we team up with partners. This is how you can make our logo play nice with others (as long as you have all the necessary permissions, of course).

Standard edition

Standard edition

For use in co-promotional campaigns and ads, joint announcements or press releases.

Distribution deal — partner edition

Distribution deal — partner edition

Use when one of our partners offers a custom Firefox build for download on their site.

Distribution deal — standard edition

Distribution deal — standard edition

Use when one of our partners offers an official Firefox build for download on their site, but still wants their brand associated with it.