Sr. Manager, Lifecycle Media
at Mozilla Corporation
Team:
Marketing
Locations:
Remote US

The Company

A lot of companies say they’re “mission-driven”. Our unique corporate structure guarantees that every decision we make upholds our mission: to make sure the internet stays available, safe, and welcoming to everyone. Beholden to neither shareholders nor investors, Mozilla Corporation is wholly owned by the not-for-profit Mozilla Foundation.

Along with 20,000+ volunteer contributors and collaborators all over the world, Mozilla Corporation’s staff designs, builds, and distributes software that allows people to enjoy the internet on their own terms. Our flagship product — the Firefox browser — has expanded into a family of products that protects users and alerts them of risks.

The Opportunity

Are you eager to build a better internet? Join Mozilla’s marketing team as the Head of Lifecycle Media. We are looking for someone who is a passionate marketer, particularly in the email lifecycle space. The ideal candidate has a deep understanding of acquisition and retention strategies, is audience-first in their approach and will be able to adapt their knowledge into strategies for Mozilla’s business. They are excited about digital marketing and want to balance established tactics with experimentation and emerging trends. They are comfortable analyzing data, understanding consumer insights and connecting these into business narratives. 

This is a managerial role reporting to our Director of Activation.

What You'll Get To Do

  • Oversee a team of email marketing managers across all product areas
  • Build the vision and roadmap for Lifecycle Media at Mozilla, including a recommendation on the tools and resources needed to build out the function
  • Develop automated lifecycle marketing journeys across email and in-browser to increase subscriber retention and renewal rates.
  • Collaborate with the Editorial and Comms teams to deliver a cohesive narrative to our subscribers and followers
  • Collaborate with our Paid Media team to map the complete picture across paid and owned channels
  • Analyze and report on results and identify and apply key findings to future activations
  • Work cross-functionally with Product, Data Science, Creative and PMM to build strategic marketing initiatives that map back to business goals and product roadmaps

What You Bring

Minimum Qualifications

  • 8+ years of Lifecycle experience, with a focus on email marketing
  • 3+ years managing a team
  • Proven track record of acquiring and retaining users through Lifecycle initiatives
  • Experience operationalizing & implementing processes and leading multiple projects - process and attention to detail/organization are second nature to you
  • Well-versed in data analysis, consumer audience insights and connecting them into business narratives
  • Strategic mindset that can see the big picture while managing the individual pieces
  • Deep knowledge of email best practices, including email deliverability, A/B testing, dynamic content, responsive HTML/CSS design
  • Experience operating Braze, Acoustic, or similar marketing automation/ESP platform
  • Curiosity and interest in following digital trends in marketing and media
  • Excellent communication and presentation skills

About Mozilla

Mozilla exists to build the Internet as a public resource accessible to all because we believe that open and free is better than closed and controlled. When you work at Mozilla, you give yourself a chance to make a difference in the lives of Web users everywhere. And you give us a chance to make a difference in your life every single day. Join us to work on the Web as the platform and help create more opportunity and innovation for everyone online.

Mozilla Marketing is a lean, agile organization of roughly 60 people whose size belies its power. This team supports multiple business units and projects in varying stages of lifecycle. With specialists in multiple subject areas this group operates as one team under the mantra that great marketing begins and ends with great content. You're laser-focused on attracting new users and keeping them interested in our products.

Commitment to diversity, equity, inclusion, and belonging

Mozilla understands that valuing diverse creative practices and forms of knowledge are crucial to and enrich the company’s core mission. We encourage applications from everyone, including members of all equity-seeking communities, such as (but certainly not limited to) women, racialized and Indigenous persons, persons with disabilities, persons of all sexual orientations, gender identities and expressions.

We will ensure that qualified individuals with disabilities are provided reasonable accommodations to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment, as appropriate. Please contact us at recruiting@mozilla.com to request an accommodation.

We are an equal opportunity employer. We do not discriminate on the basis of race (including hairstyle and texture), religion (including religious grooming and dress practices), gender, gender identity, gender expression, color, national origin, pregnancy, ancestry, domestic partner status, disability, sexual orientation, age, genetic predisposition, medical condition, marital status, citizenship status, military or veteran status, or any other basis covered by applicable laws. Mozilla will not tolerate discrimination or harassment based on any of these characteristics or any other unlawful behavior, conduct, or purpose.

Group: C

#LI-REMOTE

 

Why Mozilla?

At Mozilla, we’re serving humanity—by maintaining a safe, open internet—while also helping the individual humans employed here to reach their personal and professional goals. With a relatively small team serving hundreds of millions of people, a culture of exploration, and a commitment to mentorship, opportunities abound to learn and grow at Mozilla.


Our values drive our actions

  • Purpose is built into our work, with our mission driving every decision
  • We challenge assumptions, the status quo, ourselves, and each other
  • We are transparent: in our code, our business partnerships, and our everyday interactions
  • We seek out people from diverse backgrounds and with perspectives different from our own
  • We pair purpose with performance and put people ahead of profit

Our impact is global

  • 700+ paid staff from over 30 countries
  • Thousands of volunteer contributors across six continents
  • 9 global offices: Mountain View, San Francisco, Portland, Vancouver, Toronto, Paris, London, Berlin, and Beijing
  • Hundreds of home offices globally

Our benefits are world-class

  • Flexible work environment (nearly half of Mozillians work remotely)
  • Industry-leading paid parental leave (up to 26 weeks of fully paid leave for childbearing parents and up to 12 weeks for non-childbearing parents)
  • Reimbursement for professional development (up to $3,000/year)
  • A work setup including the latest hardware and software of your choice